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Poster advertising Incandescent Gas-Lamps, 1895 (colour litho)
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Poster advertising Incandescent Gas-Lamps, 1895 (colour litho)
CHT138051 Poster advertising Incandescent Gas-Lamps, 1895 (colour litho) by Mataloni, Giovanni Maria (1869-1944); Private Collection; eArchives Charmet; Italian, out of copyright
Media ID 23354550
© Archives Charmet / Bridgeman Images
Diaphanous Gas Lamp Lantern Patent Sunflower
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This 1895 poster print, created by Italian artist Giovanni Maria Mataloni, showcases an advertisement for Incandescent Gas-Lamps. The vibrant colour lithograph captures the essence of the Art Nouveau era with its intricate details and elegant design. The focal point of the poster is a stunning female figure, depicted in diaphanous attire that seems to glow under the warm light emitted by the gas-lamp. Her graceful pose and ethereal beauty add a touch of sensuality to this otherwise functional advertisement. The gas-lamp itself takes center stage, adorned with delicate sunflower motifs that symbolize enlightenment and illumination. This clever incorporation of nature's elements adds a touch of whimsy to an otherwise mundane object. Mataloni's artistic prowess shines through in his ability to seamlessly blend artistry with functionality. By transforming a simple lighting device into a work of art, he elevates its importance and entices viewers to consider it as more than just a practical invention. This vintage poster not only serves as a testament to Mataloni's talent but also provides us with insight into the aesthetics and advertising techniques prevalent during this period. It reminds us that even everyday objects can be transformed into objects worthy of admiration when approached with creativity and artistic vision.
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