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Empire Buying Begins at Home, from the series The UK Shows her Produce [6321241] (colour litho)
![Empire Buying Begins at Home, from the series The UK Shows her Produce [6321241] (colour litho)](/p/690/empire-buying-begins-home-series-uk-shows-32144390.jpg.webp "Empire Buying Begins at Home, from the series The UK Shows her Produce [6321241] (colour litho)")
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Empire Buying Begins at Home, from the series The UK Shows her Produce [6321241] (colour litho)
MAN452979 Empire Buying Begins at Home, from the series The UK Shows her Produce [6321241] (colour litho) by English School, (20th century); Manchester Art Gallery, UK; (add.info.: See 6320721, 452978, 452979, 452980, 452981, 452982.
Commissioned by the Empire Marketing Board and printed by Jordison & Co Ltd for HMSO;
Manchester Art Gallery holds a fascinating collection of artist-designed posters, Commissioned by the British government's Empire Marketing Board between 1926 and 1933. The EMB's main function was to increase sales of Empire-grown and Empire-made goods throughout Great Britain, its Dominions and its Colonies. One aspect of its activities was a poster campaign that was designed to turn Britons into Empire-conscious consumers.
Over 200 posters were acquired by Manchester Art Gallery in the 1930s. The posters strong images illustrate the Empire's people, places and products. However, for a contemporary audience, the posters sometimes express uncomfortable beliefs and raise difficult questions about the legacies of the Empire today.); © Manchester Art Gallery
Media ID 32144390
© Manchester Art Gallery / Bridgeman Images
Bold Bright British Empire Crate Empire Marketing Board Produce Tomato Tomatoes Union Jack Vegetable Vegetables Vintage Poster Advertizing Buy British
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The print titled "Empire Buying Begins at Home" captures a vibrant and captivating scene from the series "The UK Shows her Produce". Created by an anonymous English School artist in the 20th century, this colour lithograph is housed in the prestigious Manchester Art Gallery, UK. Commissioned by the Empire Marketing Board and printed by Jordison & Co Ltd for HMSO, this artwork is part of a larger collection of artist-designed posters that were created between 1926 and 1933. The Empire Marketing Board's primary objective was to promote sales of goods produced within the British Empire across Great Britain, its Dominions, and Colonies. Manchester Art Gallery acquired over 200 posters from this campaign during the 1930s. These visually striking images depict various aspects of life within the Empire - its people, places, and products. However, when viewed through a contemporary lens, these artworks also raise uncomfortable questions about the legacies left behind by colonialism. This particular print showcases an era when buying locally-produced goods was encouraged as a means to support economic growth within the British Empire. It serves as a reminder of how advertising campaigns can shape consumer behavior while simultaneously highlighting complex historical narratives surrounding imperialism. As we explore this photograph today, it prompts us to reflect on our own purchasing choices and consider how they may contribute to or challenge existing power structures inherited from past empires.
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