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Absinthe Gempp Pernod, c1910
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Absinthe Gempp Pernod, c1910
Absinthe Gempp Pernod, c1910. Private Collection
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Media ID 18268935
© Fine Art Images / Heritage-Images
Absinth Absinthe Alcohol Alcohols Cappiello Communication Design Fin De Siecle Jugendstil Leonetto 1875 1942 Marketing Modern Style Modernisme Promotion Reformstil Spirits Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
This print showcases a stunning piece of advertising history - the Absinthe Gempp Pernod poster from around 1910. With its vibrant colors and intricate design, this fine art lithograph is a true testament to the Art Nouveau movement that swept through Europe during the early 20th century. The poster, part of a private collection, beautifully captures the essence of absinthe - an alluring alcoholic beverage known for its distinct green color and potent effects. Created by renowned graphic designer Leonetto Cappiello, this promotional artwork effortlessly combines elements of Jugendstil and Wiener Secession styles, resulting in a masterpiece that transcends time. As we gaze upon this remarkable image, we are transported back to an era when marketing was elevated to an art form. The attention to detail in every brushstroke reveals Cappiello's genius as he seamlessly blends modernism with traditional aesthetics. Beyond its artistic value, this print serves as a window into society at the turn of the century. It reminds us of an era marked by reformist movements and changing social norms. The Absinthe Gempp Pernod poster stands as both a symbol of indulgence and rebellion against societal constraints. While it is important not to mention commercial use or specific companies associated with absinthe production today, let us appreciate this photograph for what it truly represents - a captivating glimpse into the world of advertising and graphic design during one of history's most fascinating periods: fin de siècle.
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