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WW2 poster, Lend a Hand on the Land
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WW2 poster, Lend a Hand on the Land
WW2 poster, Lend a Hand on the Land, the Londoners Land Club. Date: circa 1940
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Media ID 20163673
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Lend a Hand on the Land: A Call to Action for Londoners during World War II This evocative WW2 poster, titled "Lend a Hand on the Land," is a poignant reminder of the collective spirit and resilience of the British people during the trying times of the Second World War. Circa 1940, this poster was produced by the Londoners Land Club to encourage Londoners to lend a hand in the rural areas and contribute to the war effort by working on the land during their weekends and Sundays. The image features a determined Londoner, Daphne De Grey, standing confidently in a field, her arms outstretched, inviting city dwellers to join her in the harvest. The caption reads, "Londoners! The Land Needs You!" The backdrop of the London skyline, complete with the Heber Road, NW2, serves as a stark contrast to the idyllic countryside scene. With the front line far from home, the British people were called upon to support the war effort in various ways. Food supply was a critical concern, and the government encouraged urban residents to work on farms and help with the harvest to ensure the nation's sustenance. This poster is a testament to the spirit of unity and self-sacrifice that characterized the British people during the war years. The "Lend a Hand on the Land" campaign was a powerful call to action that resonated deeply with Londoners. It not only helped address the food supply issue but also provided an opportunity for city dwellers to escape the stresses of urban life and connect with nature, if only for a weekend. This poster stands as a symbol of the indomitable spirit of the British people during the 1940s and serves as a reminder of the power of community and collective action in times of need.
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