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Lever Brothers Advertisement, Shaving Stick
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Lever Brothers Advertisement, Shaving Stick
An illustrated advertisement for Lever Brothers Limited, promoting the Lever's Easy Shaving Stick, EASY on the razor, EASY on the chin, EASY on the purse. This idea is visually shown through the illustration of a sailor balancing the shaving stick packet on top of his razor, wallet and chin. Date: circa 1918
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Media ID 32256932
© CLM Archive Collection / Mary Evans
Balancing Brothers Chin Easy Idea Lever Levers Packet Promoting Purse Razor Sailor Shaving Shown Stick Sunlight Visually Wallet Volume
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Step into a simpler time with this illustration from circa 1918, showcasing the Lever Brothers Limited's innovative solution for a hassle-free shaving experience: the Lever's Easy Shaving Stick. The colorful advertisement, published in a magazine volume, invites us to join a sailor as he effortlessly balances the shaving stick packet atop his razor, wallet, and chin. The sailor's relaxed posture and the sunlit port scene in the background evoke a sense of tranquility and ease. The Lever Brothers' tagline, "EASY on the razor, EASY on the chin, EASY on the purse," is visually reinforced by the illustration, emphasizing the convenience and affordability of their product. The Lever's Easy Shaving Stick was a game-changer in the early 20th century, offering a more efficient and cost-effective alternative to traditional shaving methods. This advertisement, with its clever visual storytelling, effectively conveyed the message that shaving could be an enjoyable and stress-free routine, even while on the go. The illustration's timeless charm transports us back to a bygone era, inviting us to appreciate the ingenuity and creativity of the past, while reminding us that the pursuit of simplicity and ease remains a universal desire.
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