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France: Advertising poster for Cycles Lorette bicycles, Paris, c. 1910
Wall Art and Photo Gifts from Universal Images Group (UIG)
France: Advertising poster for Cycles Lorette bicycles, Paris, c. 1910
A victorious bicycle race winner is gifted flowers. The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903
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Media ID 25768138
© Supplier: CPA Media Co. Ltd
1910 Advert Advertisement Advertising Bicycle Cafe Communication Painting Paintings Paris Poster Poster Art Social Society Transport Cafe Society Tour De France
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EDITORS COMMENTS
This print takes us back to the vibrant streets of Paris in 1910, where an advertising poster for Cycles Lorette bicycles proudly hangs. The scene depicts a triumphant bicycle race winner being showered with flowers, symbolizing their well-deserved victory. It serves as a reminder of the prestigious Tour de France, an annual cycling event that has captivated audiences since its inception in 1903. The Tour de France is not just a race; it represents the spirit of French culture and society. As cyclists pedal through picturesque landscapes and historic towns, they become ambassadors of transport and communication, connecting people from different regions. This iconic sporting event has transcended boundaries by occasionally making passes through neighboring countries. The artistry displayed in this advertisement captures the essence of early 20th-century Parisian café society. Its bold colors and intricate details reflect the flourishing poster art movement during that time. Such advertisements were not merely commercial tools but also works of art that adorned city walls, enticing passersby with their visual allure. As we gaze upon this remarkable piece from Pictures From History's collection, we are transported to a bygone era when bicycles represented freedom and progress. It reminds us how even simple modes of transportation can shape social dynamics within a society
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