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Abdullah cigarettes advertisement, WW1 - trench rats
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Abdullah cigarettes advertisement, WW1 - trench rats
One of a series of advertisements for Abdullah cigarettes during the First World War illustrated by Lewis Baumer. This one employs the familiar image of a British Tommy dismayed to find that the trench rat sharing his dug-out has gnawed at his Abdullahs! An accompanying poem tells the sorry tale. Date: 1918
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Media ID 14168845
© Illustrated London News Ltd/Mary Evans
Abdullah Advertisements Adverts Baumer Cigarettes Lewis Poem Poetry Rats Smokes Tommies Tommy Trench Trenches
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EDITORS COMMENTS
Amidst the grim realities of the Western Front during the First World War, a touch of humor found its way into the trenches through the unlikely medium of Abdullah cigarettes advertisements. In this poignant illustration by Lewis Baumer, a British Tommy, weary from the relentless battles, is dismayed to discover that a trench rat has gnawed through his precious stash of Abdullahs. The playful image is accompanied by a poem that captures the soldier's frustration and disappointment: "Oh, the horrors of war, the trials we bear, But this, my dear comrades, is more than I can endure, A rat, a vermin, a creature of dread, Has gnawed through my Abdullahs, my only relief, my only thread. The trenches, our home, our sanctuary, A place of danger, yet a place of camaraderie, But now, my dear friends, our foe is closer than we think, A rat, a creature, that has left me in the brink. Oh, Abdullah, my friend, my solace in the dark, Bring me strength, bring me hope, bring back the spark, In the face of adversity, I call upon thee, To help me through, to help me be, A soldier, a fighter, a man, not a rat's feast, Abdullah, my friend, I'll never be at peace, Until you're by my side, until you're in my hand, To help me through, to help me stand." This humorous yet poignant advertisement serves as a reminder of the human spirit's ability to find joy and humor even in the most challenging of circumstances. The image of the trench rat gnawing through the soldier's Abdullahs is a lighthearted take on the hardships of war, and the accompanying poem adds a layer of depth and emotion to the advertisement. Dated 1918, this illustration is a testament to the power of humor and creativity in the face of adversity.
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