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Saltcoats, LMS poster, 1935
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Saltcoats, LMS poster, 1935
Poster produced for London, Midland & Scottish Railway (LMS) to promote cheap holiday tickets to Saltcoats, North Ayrshire, Scotland, The Finest Tidal Lake on the Firth of Clyde. The poster shows some people in swimming costumes enjoying themselves in the water, with the resort thronged with people visible in the background. Artwork by Tom Gilfillan
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Media ID 10006798
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EDITORS COMMENTS
This vibrant and nostalgic print captures the essence of a bygone era, transporting us back to 1935 when Saltcoats was a popular holiday destination. Produced as a promotional poster for the London, Midland & Scottish Railway (LMS), it aimed to entice travelers with its promise of affordable tickets to this picturesque spot in North Ayrshire, Scotland. The artwork by Tom Gilfillan showcases the natural beauty of Saltcoats, nestled on the Firth of Clyde. The focal point is a group of people joyously splashing about in the crystal-clear waters while donning their vintage swimming costumes. Their infectious laughter and carefree expressions reflect the sheer delight that awaited visitors at this idyllic resort. Intriguingly, beyond these frolicking figures lies a bustling scene filled with throngs of people enjoying all that Saltcoats had to offer. The background reveals an animated atmosphere where families stroll along promenades or relax on sandy beaches, creating memories that would last a lifetime. Saltcoats' claim as "The Finest Tidal Lake on the Firth of Clyde" becomes evident through this image. It highlights not only its stunning natural surroundings but also its ability to draw crowds seeking respite from city life amidst breathtaking mountain vistas and tranquil lakeshores. Preserved within this timeless photograph is an invitation to step into history and experience firsthand what made Saltcoats such an irresistible destination for generations past.
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